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Cookie policy

Cookie policy

Recital 30 of the General Data Protection Regulation, refers to Cookies and their impact on data protection, pointing out “Individuals can be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, session identifiers in the form of “cookies” or other identifiers, such as radio frequency identification tags. This can leave traces that, in particular, when combined with unique identifiers and other data received by the servers, can be used to create profiles of natural persons and identify them.Therefore, and in accordance with the applicable regulations, it is necessary for Tuku-shop.com (hereinafter “Tükü”) to have a data policy that complies with the above and is in accordance with the applicable regulations.

There are two legal obligations imposed by the regulations: (i) the obligation of transparency and, (ii) the obligation to obtain consent.

(i) Regarding the obligation of transparency

The second section of article 22 of Law 34/2002, of July 11, on services of the information society and electronic commerce LSSI establishes that users must be provided with clear and complete information on the use of communication devices. storage and retrieval of data and, in particular, on the purposes of data processing, to comply with the above, the following questions must be answered:

  • What are cookies?

Una cookie es un paquete de datos que un navegador web almacena de forma automática en el ordenador de un usuario cuando este visita una página web. The cookie is sent from the server to the web page visitor. Subsequently, each time the user visits the same web page or any other from the same domain, the cookie will be read by the web browser, without being modified, and returned to the web server. Therefore, a cookie is just data that is stored on the user’s computer.

This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can serve very diverse purposes, such as, for example, recognizing you as a user, obtaining information about your browsing habits, or personalizing the way content is displayed.

  • What types of cookies are used on this website?

Own cookies: are those that are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.

Third-party cookies: are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through cookies.

Technical cookies: are those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it, including those that the editor uses to allow the management and operation of the web page and enable its functions and services,

Preference or personalization cookies: are those that allow the user to remember information so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users,

Analysis or measurement cookies:are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked, including the quantification of the impacts of the advertisements. The information collected through this type of cookie is used to measure the activity of the websites, application or platform, in order to introduce improvements based on the analysis of the usage data made by the users of the service.

Behavioral advertising cookies: are those that store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.

Session cookies:are those designed to collect and store data while the user accesses a web page. They are usually used to store information that is only interesting to keep for the provision of the service requested by the user on a single occasion (for example, a list of products purchased) and they disappear when the session ends.

Persistent cookies:are those in which the data is still stored in the terminal and can be accessed and processed for a period defined by the person responsible for the cookie, and which can range from a few minutes to several years.

What are the specific Cookies used by Tükü?

Below is an information table of the specific cookies that Tükü currently uses:

Cookie nameTypedefault durationDescription
ga.js
__utmaAnalytics2 years from configuration or updateIt is used to distinguish users and sessions. The cookie is created when the JavaScript library is executed and there is none cookie __utma. The cookie is updated each time data is sent to Google Analytics.
__utmtAnalytics10 minutesIt is used to limit the percentage of requests.
__utmbAnalytics30 minutes from setup or updateIt is used to determine new sessions or visits. The cookie is created when the JavaScript library is executed and there is none cookie __utmb. The cookie is updated each time data is sent to Google Analytics.
__utmcAnalyticsEnd of browser sessionnot used in ga.js. Configured to interact with urchin.js. Previously, this cookie acted together with the cookie __utmb to determine if the user was in a new session or visit.
__utmzAnalytics6 months from configuration or updateStores the traffic source or campaign that explains how the user got to the website. The cookie is created when the JavaScript library is executed and is updated each time data is sent to Google Analytics.
__utmvAnalytics2 years from configuration or updateUsed to store custom variable data at the visitor level. This cookie is created when a programmer uses the method _setCustomVar with a custom variable at the visitor level. It was also used for the method _setVar, which is no longer available. The cookie is updated each time data is sent to Google Analytics.
gtag.js y analytics.js
_gaAnalytics2 yearsIt is used to distinguish users.
_gidAnalytics24 hoursIt is used to distinguish users.
_gatAnalytics1 minuteIt is used to limit the percentage of requests. If Google Analytics has been implemented using Google Tag Manager, this cookie will be called _dc_gtm_.
AMP_TOKENAnalyticsFrom 30 seconds to 1 yearIncludes a token that can be used to retrieve a client ID from AMP’s Client ID service. Other possible values indicate disablements, requests in progress, or errors obtained while retrieving an ID from the AMP Client ID service.
_gac_Analytics90 daysIt includes campaign information related to the user. If you have linked your Google Analytics and Google Ads accounts, the Google Ads website conversion tags will read this cookie, unless you disable it. More information
content experiments
__utmxPersonalization18 monthsIt is used to determine the inclusion of a user in an experiment.
__utmxxPersonalization18 monthsIt is used to determine the expiration of experiments in which a user has been included.
Optimize
_gaexpPersonalizationIt depends on the duration of the experiment, but it is usually 90 daysIt is used to determine the inclusion of a user in an experiment and the expiration of the experiments in which they participate.
_opt_awcidPersonalization24 hoursUsed for campaigns associated with Google Ads customer IDs.
_opt_awmidPersonalization24 hoursUsed for campaigns associated with Google Ads campaign IDs.
_opt_awgidPersonalization24 hoursUsed for campaigns associated with Google Ads ad group IDs.
_opt_awkidPersonalization24 hoursUsed for campaigns associated with Google Ads criteria IDs.
_opt_utmcPersonalization24 hoursStores the last query parameter utm_campaign.
Addthis   
__atuvcfunctionality24 monthsThis cookie is associated with the AddThis social sharing widget, which is typically embedded in websites to allow visitors to share content with a variety of networking and sharing platforms. Stores an up-to-date count of shared pages.
__atuvsfunctionality24 hoursThis cookie is associated with the AddThis social sharing widget, which is typically embedded in websites to allow visitors to share content with a variety of networking and sharing platforms. Stores an up-to-date count of shared pages.
uvcfunctionality24 monthsThe uvc cookie is one of the cookies used to track the use of the Addthis.com service. It allows a user to share a web page with many social sites.
xtcfunctionality24 monthsRecords the sharing of user content through social networks.
locfunctionality24 monthsGeolocation, which is used to help providers determine how users who share information with each other are geographically located (state level).
YouTube
VISITOR_INFO1_LIVE 7 monthsAlphanumeric
use_hitbox Until the user leaves the browserAlphanumeric
pref 10 yearsAlphanumeric
For more details on the cookies set by YouTube, please visit the Google website.
Store front end: WooCommerce
woocommerce_cart_hashTechniquesessionHelps WooCommerce determine when cart content or data changes.
woocommerce_items_in_cart
TechniquesessionHelps WooCommerce determine when cart content or data changes.
wp_woocommerce_session_
Technique2 daysContains a unique code for each customer so you know where to find the cart data in each customer’s database.
woocommerce_recently_viewed
TechniquesessionActivate the recently viewed products widget.
store_notice[notice id]
TechniquesessionAllows customers to dismiss the Store Notice.
woocommerce_snooze_suggestions__
[suggestion]
Technique2 daysAllows panel users to dismiss Marketplace suggestions, if enabled.
woocommerce_dismissed_suggestions_
_[context]
Technique1 monthAllows panel users to dismiss Marketplace suggestions, if enabled.
tk_aiTechniqueSessionSuggestion rejection count, if enabled.
Others
cookies_acceptedfunctionalityStores a randomly generated anonymous ID. This is only used within the dashboard area (/wp-admin) and is used for usage tracking, if enabled.

Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Once the Tag Manager snippet has been added to the website or mobile app, you can configure the tags using a web-based user interface without having to change and implement additional code. This reduces the number of bugs and avoids having to go to a developer or programmer to make changes. For more information, click here.

GA Audiences

They collect user behavior on the website and group them into remarketing audiences based on defined criteria. They are mainly used in AdWords remarketing campaigns on the search and display networks. For more information, click here.

Google Adwords Conversion

This is the pixel that collects Google Adwords conversions. For more information, click here.

Google Adwords User List

Same as GA Audiencies, but allows you to create remarketing lists from Adwords directly. For more information, click here.

Google Dynamic Remarketing

Label that allows remarketing visitors to our website on the Google Display network with ads that contain products that they have already seen. For more information, click here.

Facebook Custom Audience

They collect user behavior on the website and group them into remarketing audiences based on defined criteria. For more information, click here.

Facebook Pixel

Facebook Pixel is an analytics tool that helps us measure the effectiveness of our advertising by reporting on the actions people take when they visit the website. For more information, click here.

Facebook Impression

Allows you to track impressions in campaigns at CPM. For more information, click here.

Facebook Connect

Allows you to browse the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on their wall. On our website it is done through the Share button on product sheets and other web pages. For more information, click here.

If you share our content through social networks, each platform will add its own cookies. You can find more information about them here:

The information that is collected through the cookies that are served through the web page can be used, both by the owner of the same, and by a third party that provides a service to this owner.

(ii) Obligation to Obtain User Consent and Cookies

In general, for the use of cookies it will be necessary to obtain the user’s consent, when the installation and/or use of cookies entails the processing of personal data, in those cases, Tükü, as the data controller, will provide the necessary information in this area and will obtain the prior informed consent of the user to install and/or use them. For these purposes, it may constitute consent that the User, having been informed about the use of cookies and indicating that continuing to browse will imply their acceptance, perform actions such as (i) use the scroll bar, as long as the information about cookies is visible without using it, (ii) clicking on any link contained on the page other than the link to the second information layer and the link to the privacy policy.

  • Management and configuration of cookies.

Based on the information offered in this policy, we offer you information on how you can manage the cookies used by Tükü through the different options offered by the most common browsers.

You can allow or block cookies, as well as delete your browsing data (including cookies) from the browser you use. Check the options and instructions offered by your browser for this. Please note that if you accept third-party cookies, you must delete them from the browser options.

Please note that if cookies are disabled, we will not be able to maintain your preferences and some features of our website may be inoperative, not being able to offer you personalized services.

We inform you that you can disable or delete cookies through the browser settings you use on your device or terminal. Next, we provide you with access to informative pages of the main internet browsers for the configuration of cookies:

This Website uses its own cookies and those of other entities, in order to access and use your information for the purposes indicated below.

We and the companies that collaborate with us, such as advertisers, advertising operators and intermediaries, will use your information obtained through cookies.

  • Updates to this policy

Tükü can modify this Cookies Policy based on legislative or regulatory requirements, or in order to adapt said policy to the instructions issued by the Spanish Agency for Data Protection.